Museum Without Walls
Public Media
Museum Without Walls (MWW) proposes transforming a commercial urban corridor into a continuous public media exhibition.
Themes
Public Space · Collective Experience · Urban Media · Art Beyond Institutions
Overview
Over approximately one kilometer, the LED advertising screens mounted on rooftops and façades would temporarily stop displaying commercial advertisements and instead present curated moving-image works, media art, experimental cinema, generative visuals, sound-based compositions, and public digital commissions.
The corridor is composed of many individual commercial screens, now re-sequenced into a linear exhibition city.
Rather than requiring visitors to enter an institution, the exhibition exists directly within everyday movement: pedestrians crossing intersections, people waiting for buses, cyclists, cars stopped at traffic lights, and windows reflecting light at night. The city becomes both exhibition architecture and viewing device.
Core Idea
Contemporary cities are saturated with commercial image systems designed to capture attention, optimize visibility, and monetize perception.
The project reimagines existing LED advertising systems not as tools of commerce but as a large-scale cultural surface shared by the public.
The proposal is not about adding more screens to the city.
It is about temporarily rerouting the meaning of existing screens.
Spatial Structure
• Existing LED billboards integrated into synchronized exhibition system
• Rooftop displays, façade screens, media towers, transit-facing displays
• Centralized or distributed synchronization system
• Works shown in loops or timed sequences
• Different brightness and timing modes for day/night conditions
The experience unfolds as you move through the city rather than standing still in a gallery.
No single viewpoint exists.
Curatorial Direction
• Slow-moving abstract compositions
• Experimental film fragments
• Algorithmic or AI-generated media
• Text-based works
• Light and color fields
• Environmental data visualizations
• Site-specific works
• Sound-less cinema visible from a distance
• Night-time media choreography across buildings
Commercial interruption becomes visual silence.